Welcome to a New Frontier in Development

Embark Development creates high-impact meaningful developments, including multifamily, for-sale and build-to-rent communities in the Carolinas.

Founded by Cooper Morrison Jr., Embark Development infuses Cooper’s years of real estate experience in acquisitions, development, and redevelopment of residential and commercial properties to transform raw land into distinctive developments designed with simplicity and rooted in the natural environment.

Honoring What Was.
Creating What Will Be.

Inspired by Nature, Designed for Living

Community development overview showing residential homes
Community development overview showing residential homes
Community development overview showing residential homes
Community development overview showing residential homes
Community development overview showing residential homes
Community development overview showing residential homes
Community development overview showing residential homes

Embark utilizes an institutional mindset and an entrepreneurial approach in developing for-sale residential, build-to-rent and apartment projects across the Southeast. With a deep passion for the outdoors, we integrate natural environments into our communities. We build residences across all price points – from attainable to luxury housing. Our approach focuses on designing each development to suit the land and optimizes processes for cost-effectiveness. While, Embark focuses on the housing sector, our track record of development in commercial, mixed-use, adaptive re-use, and master-planned projects all inform our way forward.

Experience Snapshot

  • $500M+ Developed: 27+ projects totaling over $500 million in value.
  • Broad Expertise: Residential, commercial, mixed-use, hotel, and master-planned communities.
  • 1,800+ Homes: Includes lot developments, townhomes, and multifamily communities.

Development That Matters

At Embark Development, we love bringing a vision for the property into reality – simplifying the complex, maximizing potential and creating opportunity.

Building with Purpose Investing with Confidence

Embark Development Company was founded to focus on fulfilling the need for residential development in the Carolinas, one of the fastest-growing regions in the country. Our entrepreneurial approach seeks to leverage our institutional track record and local expertise to create unique housing developments to serve the variety of newcomers to the region.